Creates an Enhanced Customer Shopping Experience
by: The RFID Network
This may look like an ordinary jewelry display, but itís actually been enhanced
with RFID technology. Inside the display case there is a very thin antenna
connected to an RFID reader. All of the items in the display case have an RFID
tag affixed to the price tag. These enhancements provide enormous benefits to
First, the system performs inventory in real time. As soon as an item is added,
or removed, from the display case - inventory is automatically updated. Plus,
retailers can see which items customers are most interested in based on how
often it goes in and out of the case. This is incredibly useful information that
could not be easily obtained before.
RFID also enhances security. The system is combined with the storeís video
surveillance system and automatically captures the exact time an item is moved.
In the event that an item canít be found, security personnel can to go directly
to exact time in the security video the product was moved. This saves hundreds
or even thousands of hours reviewing video footage.
The customerís shopping experience is also enhanced. For example, when an item
is placed on this RFID-enhanced display tray, all of the complimentary
accessories automatically appear.
After the customer purchases the product and removes the price tag, the RFID is
How the RFID Enabled Jewelry Display Works
The thin antenna we spoke of is the CSL CS790. It is the thinnest UHF antenna on
the market. Itís extremely durable, and can be placed directly on to wood,
metal, or any surface. That means that existing displays, shelves, and furniture
do not have to be retrofitted to accommodate bulky antennas. The thin antenna
also provides extremely controlled RFID reads, which prevents reading tags in
adjacent read zones.
The CSL CS468 RFID reader supports up to 16 separate antennas, more than any
other RFID reader in its class. That means that one reader can power 16
different displays, shelves, or even a RFID-enhanced Point-of-sale counter.
The OMNITROL platform coordinates the RFID readers and provides business logic
for real-time inventory tracking and reporting without any need to integrate or
customize back-end systems. It can also scale to support hundreds of retail
stores and distribution centers and provide predictive analytics that can reduce
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